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Grenzen bei der Vermarktung großer Sportevents - Ambush Marketing, Public Viewing und Event-Marken | HÄRTING Rechtsanwälte
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Grenzen bei der Vermarktung großer Sportevents – Ambush Marketing, Public Viewing und Event-Marken

Sportrecht

Inhaltsverzeichnis

I. Vorbemerkungen
II. Ambush Marketing
1. Was ist Ambush Marketing?
2. Urheberrecht/Markenrecht
3. Hausrecht
4. Öffentliches Recht
5. Wettbewerbsrecht
III. Urheberrechtliche Aspekte des Public Viewing
1. Schweiz
2. Deutschland
IV. Schutz von Eventmarken
V. Fazit